Author name: TJ

Engineer and Entrepreneur

Strategic Small Business Investment: Where to Focus Your Resources

Investing into your business is essential if you want it to grow. Your company is a living organism and it must be fed, the question is how to feed it. In “Growth Strategy, When to Step Up Capacity” we addressed when to step up capacity, here we address where the focus should be. Throwing money […]

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Sales Approach Comparison: Hard and Fast vs Soft and Slow Methods

I had a conversation with a gentleman that I do business with and we got onto the subject of different approaches to sales. He is a well-established individual who has successfully run many businesses, and his current operation follows a zero-pressure sales approach. The company he runs is not a start-up and his brand is

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How to Master Small Business Resource Management

As an entrepreneur or small business owner there is constantly a demand for three primary resources. The three resources are human capital (knowledge), financial capital (money), and time. Entrepreneurs have to find the balance on which to use in place of the other often a conflict can exists between spending time or spending money? With

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