Author name: TJ

Engineer and Entrepreneur

Essential Sales Success Strategies for Entrepreneurs and Small Business Owners

Succeeding in sales is all about knowing what your potential customer wants. This means you need to have a more intimate understanding of their problem then they do. The truth is that they don’t want the product or service you are offering, they want what t product or service will do for them. Another truth […]

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Sales Approach Comparison: Hard and Fast vs Soft and Slow Methods

I had a conversation with a gentleman that I do business with and we got onto the subject of different approaches to sales. He is a well-established individual who has successfully run many businesses, and his current operation follows a zero-pressure sales approach. The company he runs is not a start-up and his brand is

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