Growing a Business

(Execution) Answers the HOW. Individuals are their first business, You Inc, whats next?. Issues to look out for, things to be aware of, market positioning, strategy and tactics.

Essential Sales Success Strategies for Entrepreneurs and Small Business Owners

Succeeding in sales is all about knowing what your potential customer wants. This means you need to have a more intimate understanding of their problem then they do. The truth is that they don’t want the product or service you are offering, they want what t product or service will do for them. Another truth

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Sales Approach Comparison: Hard and Fast vs Soft and Slow Methods

I had a conversation with a gentleman that I do business with and we got onto the subject of different approaches to sales. He is a well-established individual who has successfully run many businesses, and his current operation follows a zero-pressure sales approach. The company he runs is not a start-up and his brand is

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Creating Successful Advertising Campaigns for Business Growth

The single most influential vehicle to the growth of an established business is marketing with successful ads. Successful advertising campaigns come in many forms, and often times the most effective are not on billboards or TV. Start with your target market. If you know your market inside and out as you should, you know where

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