A conversation with a college student has pushed me to address the issue of alignment between oneself and one’s occupation. If you have ever taken the Myers Brigs you may have an idea of what I am talking about. It may seem rudimentary but aligning one’s self with a complimentary profession is not a cut […]
Are You Aligned With Your Professional Purpose? Read More »
If you have been playing with the idea of starting a business because you want more freedom, a better return on your time invested, or just a better quality of life, start by looking in the mirror. You are your first business. As a contributing member of our society you provide a product or service
Why You Are Your First Business: Master Personal Finance Before Entrepreneurship Read More »
Well, we had our baby girl over the weekend and she is beautiful. I would love to go on and on about the new addition to our family but that is outside the scope of the site and probably wouldn’t be that interesting to anyone who doesn’t know us. Instead, I will expound on the
Promotional Discretion: Ethical Considerations When Marketing Products Read More »
It could be argued that Thanksgiving is something we celebrate because early entrepreneurs did what no one before them could. To that I lift a glass. Thinking about the obstacles that stood in from of the early settlers gives me a greater level of appreciation for what we have. Our standard of life is so
Thanksgiving and the Entrepreneurial Spirit: A Celebration of Gratitude Read More »
With everyone talking about the economy I decided it would be a good idea to discuss an approach to small business that if followed would minimize the number of failures. These 5 steps to start a small business provide a solid foundation to any venture and should not be ignored. It is in the success
5 Essential Steps to Start a Small Business and Avoid Common Failures Read More »
In discussing profitability we are effectively discussing the efficiency of a business to make money. In other words, how can we squeeze a little more money out of the existing establishment? This topic is well worth discussing as most people find themselves in need of small business financial help. There are many effective ways in
7 Proven Ways to Increase Your Business Profits Read More »
I recently had an interesting conversation with a business owner on the topic of how to manage a business successfully. We concluded that all businesses are working towards further growth and that a primary management concern is growth strategy. So, to manage a business successfully, one must manage growth successfully. How is this accomplished, and
How to Manage a Business Successfully Through Every Growth Stage Read More »
Most side businesses do not fail because of bad execution. They fail because the founder is working on the wrong problem. They are optimizing a logo when they do not have a customer. They are building an email list when they do not have a validated offer. They are chasing press coverage when they have
Maslow’s Hierarchy of Needs for a Small Scale Business Read More »
So you run a small business, you don’t have much money behind you, and you decide the web is a great place to increase your marketing efforts. A website is relatively inexpensive to build especially if you can carry some of the technical burden, and it provides a means by which you can reach the
Where Should Small Businesses Start with Search Engine Optimization? Read More »
The formula for success is a question that has long plagued entrepreneurs, but a helpful tool now exists that will assist in identifying the primary metrics of any business. The business model generation template comes from the minds of 470 contributors and was compiled in the book Business Model Generation: A Handbook for Visionaries, Game
The Complete Business Model Canvas Template for Entrepreneurs Read More »
