Essential Sales Success Strategies for Entrepreneurs and Small Business Owners

Succeeding in sales is all about knowing what your potential customer wants. This means you need to have a more intimate understanding of their problem then they do. The truth is that they don’t want the product or service you are offering, they want what t product or service will do for them. Another truth […]

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Sales Approach Comparison: Hard and Fast vs Soft and Slow Methods

I had a conversation with a gentleman that I do business with and we got onto the subject of different approaches to sales. He is a well-established individual who has successfully run many businesses, and his current operation follows a zero-pressure sales approach. The company he runs is not a start-up and his brand is

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