How to Win Friends and Influence People: Essential Book Review for Entrepreneurs

If you have not read this book by now, log off you computer, drive to your local book store and pick it up. “How to win friends and influence people” by Dale Carnegie is a must read for every business professional. The coolest thing about this book which is explained in the foreword is that […]

How to Win Friends and Influence People: Essential Book Review for Entrepreneurs Read More »

Sales Approach Comparison: Hard and Fast vs Soft and Slow Methods

I had a conversation with a gentleman that I do business with and we got onto the subject of different approaches to sales. He is a well-established individual who has successfully run many businesses, and his current operation follows a zero-pressure sales approach. The company he runs is not a start-up and his brand is

Sales Approach Comparison: Hard and Fast vs Soft and Slow Methods Read More »

How to Master Small Business Resource Management

As an entrepreneur or small business owner there is constantly a demand for three primary resources. The three resources are human capital (knowledge), financial capital (money), and time. Entrepreneurs have to find the balance on which to use in place of the other often a conflict can exists between spending time or spending money? With

How to Master Small Business Resource Management Read More »

Creating Successful Advertising Campaigns for Business Growth

The single most influential vehicle to the growth of an established business is marketing with successful ads. Successful advertising campaigns come in many forms, and often times the most effective are not on billboards or TV. Start with your target market. If you know your market inside and out as you should, you know where

Creating Successful Advertising Campaigns for Business Growth Read More »